A BIG MISTAKE: Waiting until your 40th birthday to make your first wrinkle-reducing purchase. Take action before lines and wrinkles make an appearance. "Women should start using antiaging products as early as possible—even in their early 20s," recommends New York and Miami dermatologist Fredric Brandt. "It is easier to prevent damage from occurring than to fix it later on."
The ideal A.M routine:
1) Use a moisturizing cleanser
2) To protect against free-radical damage, smooth on a creamy antioxidant like Fresh Black Tea Age-Delay Face Serum
3) Top it with an occlusive moisturizer, which prevents the evaporation of water. (Look for ingredients like glycerin, petroleum, and mineral oil.)
4) Apply a day cream while your skin is still damp "to lock in hydration," says New York dermatologist Neil Sadick. Or, for an instant lift, try Lancôme Rénergie Lift Volumetry.